LOCAL DOOH AD NETWORK
Local advertisers, matched to your screens
EdgeBeam Wireless™ brings exclusive local ad demand to media owners, filling the inventory that national programmatic leaves open. You earn a share of every local ad that runs.
Local advertising: what your screens are missing
Programmatic DOOH is built for national brands buying through DSPs. Local businesses like car dealerships, restaurants, healthcare providers and home services rarely buy that way, so their budgets seldom reach your screens. EdgeBeam brings those advertisers to your network and fills the slots national advertisers leave empty.
HOW IT WORKS
Three Steps to Local Revenue
1. Connect Your Network
We deliver ready-to-run campaigns straight into your CMS, or as files you review first. You schedule them alongside your other content.
2. We Match Campaigns to Venues
We place campaigns by market and venue type, so each one runs where it has the most impact.
3. You Earn a Share
You receive a share of the revenue from every local ad EdgeBeam places on your screens.
built for local
Local by Design
Every campaign comes from a business that wants to reach people in a specific market. EdgeBeam is built for local advertisers like these. Our partner broadcast stations have local ad sales teams in their markets, selling to businesses like these every day, so you get their reach without hiring a sales team of your own. You can get ads from businesses like:
Automotive dealers
Sales events, service specials and new inventory.
Restaurants and QSR
Daily specials, new menu items and local promotions.
Healthcare Practices
New patient offers and practice awareness.
Home Services
Seasonal offers from HVAC, plumbing, roofing and more.
Ready to start bringing in local ad revenue?
HOW THE TECHNOLOGY WORKS
Built on broadcast, the same way TV reaches every home in a market.
EdgeBeam runs on ATSC 3.0, the newest broadcast standard, using spectrum from local TV stations. Most screen networks send each file to each screen separately over cellular or broadband, so every new screen adds another copy and another data charge. Broadcast works differently: we transmit a file once, and every equipped screen in range receives it at the same moment.
Meet Halo One™
How We Connect
Your CMS decides what plays. Halo One gets it there.
Your ads connect through your CMS. We deliver ready-to-run campaigns straight into your CMS, or as files you review first. You approve them and schedule them like any other content.
Your screens connect to broadcast through Halo One. Halo One, typically one per venue, receives EdgeBeam content over the air from local broadcast towers instead of over the internet.
WHY BROADCAST
What broadcast delivery gives you
EdgeBeam Wireless is a joint venture of four of the nation’s largest local broadcasting groups: Scripps, Gray Media, Nexstar and Sinclair. Our network runs on their combined broadcast spectrum, a footprint no single broadcaster could match.
Learn more: ATSC 3.0 Explained · Multicast Explained
Lower data costs as you grow
We send content once instead of sending it to each screen individually, so delivery doesn’t add per-screen data charges as you scale.
Every screen updates at once
New creative reaches every screen in a market at the same moment.
Plug and play
Halo One works on an independent network to avoid integration and security friction.
Reliable delivery
Broadcast keeps delivering, even through cell network congestion.
Frequently asked questions (FAQs)
Get Answers to FAQs About EdgeBeam’s Solutions
Media owners: companies that control what plays on a large number of screens, whether that’s an independent screen network or a venue chain that runs its own programming. If someone else programs the screens in your venue, they’re the right place to start.
Each venue typically gets one Halo One, which receives EdgeBeam content over broadcast. It doesn’t join your venue’s network, so setup is plug and play. Your screens, players and CMS stay the same.
ATSC 3.0 is the latest U.S. broadcast television standard. Beyond TV programming, it can carry data, which lets EdgeBeam send content from local broadcast towers to every equipped screen in a market at once.
Yes. We deliver campaigns straight into your CMS through an integration, or as files you download, review and upload yourself.
You earn a share of the revenue from the local ads EdgeBeam places on your screens. We’ll walk through the specifics in a conversation.
Yes. You review and approve every campaign before it runs, and you schedule campaigns in your own CMS.
EdgeBeam is designed to work alongside your programmatic deals. We bring local advertisers who generally don’t buy programmatically, and campaigns sold for your venues come to you directly instead of through an auction.
Local businesses, such as car dealerships, restaurants, healthcare practices and home services.
We’ll add new ones. Tell us where your screens are, and we’ll set up categories that fit your network.
See what local demand could do for your network
Tell us about your screens and markets, and we’ll walk you through the fit.
Start a Conversation